Client
Sports Arena
Industry
Sporting Goods Retail Industry
Year
2025
Scope of work
Tech Stack
The Brief
Sports Arena is a B2D sporting goods retail business specializing in football equipment and apparel, offering quality products at affordable prices with rental services for jerseys and training materials.
About The Brand
Sports Arena is a B2d sporting goods retail business that sells sports equipment through mostly focusing on football. They also rent out jerseys, corner flags and training materials. Sport Arena sells quality products at affordable prices with admirable service.
The brand values include:
This integrated approach combine the physical product with a digital service to enhance the customer experience and potentially drive sales of the apparel.
The Problems
With their current visual identity which was just a logo, there was little brand recognition from customers.
Also, they faced problems with their social presence as they had a logo which could not be easily applied where needed.
They needed a visual system that will make them escape blending in, and stand out from the competition.
They faced issues connecting with their audience by having bland and common visual that target audience doesn't resonate well with.
The Solutions
Following these problems that Sport Arena was facing, the best solution was to craft a strategic visual identity that remain timeless as the brand grows. The visual identity is made up of:
- A logo Suite ( 4 different logo arrangements) which can fit any size and can be scaled while being visible.
- A color Palette which shows the brand personality and makes the customers resonate more with the brand.
- A typography (font) pairing system with fonts that represent the tone of voice which the brand is speaking with.
- A Brand Pattern that can be used to give the brand visuals more character and depth.
The Findings
From the brand keywords, the logo was developed. for the logo mark, a flag which is a symbol of sportsmanship and athletics is used, in addition to a dog which as an animal that is very trustworthy to its family or pack. these 2 elements come together to evoke TRUST and RELIABILITY. Also, the logo mark is made in a forward moving motion which can be seen from the slanting of the top, plus the thin lines used within. These elements evoked SPEED.
The font styles chosen includes a modern bold font in "blauer nue" which is simple but has an edgy feeling when italicized. Also, another sans serif font is paired with this.
In the same way, the color palette chosen includes shades of the color guard that represent TRUST and GROWTH.
For the brand patterns, the logo marks or the sub mark logo, will be used in a grid format.
All this combined brought forward the visual identity of SPORTS ARENA
