Taxation Website Case Study
Improved Transaction Success by 28% Through A Better Payment Flow
- Paylink Needed a clearer way to help users send and receive payments without friction. Their existing flow led to abandoned transaction and low repeat usage
- We redesigned their entire payment experience from the onboarding screens to the core checkout flow and implemented targeted email reminders, UI improvements, and a simplified links sharing system
- The result: a 28% increase in completed transactions and 33% rise in returning users.
The Challenge
Paylink has been trying to gain steady traction with businesses that actually need its payment and billing tools, but a few things kept getting in the way.
- 1.
A conversion process that felt longer than it needed to be
- 2.
No solid system for capturing and nurturing leads
- 3.
Campaigns that reached people, just not the right people
The Solution
To get paylink Infront of the right businesses and turn interest into actual sign-ups, we strengthened both engagement and conversions with focused digital campaigns and a cleaner, purpose built landing experiences
Some of the key things we delivered:
Audience Reach
We set up targeted campaigns across Google Search and Display, going after high-intent keywords around invoicing, payment, and paylink’s core features. The goal was simple: meet the right businesses at the exact moment they were looking for a solution.
Re-targeting
We built a targeting system that followed warm prospects across the web, especially users who spent time exploring Paylink features or interacted with demo videos. It helped remind serious users why paylink was worth a second look.
Landing Page
We designed a dedicated landing page on its own domain, shaped around the real triggers that push businesses to adopt a payments solutions. A clean contact form, a quick demo request, and a simple value-driven message kept the page focused and easy to act on.
The Result
After 4 month of working with Paylink:
We improved sign-ups by
22%
Bringing in more verified businesses ready to use the platform
We reduced acquisition cost by
18%
Making every marketing dollar work harder and convert faster
We increased returning users by
47%
Showing stronger trust and better long-term engagement
What Our Client Says
Trusted by forward-thinking brands to deliver designs & development experiences.
David Okoro, CEO of veroem limited
Working with pixory flow was a game changer for us, from strategy to launch, their team delivered a product that not only looks incredible but works seamlessly.