Payment Website Case Study
Transforming Taxcodes’ Digital Presence — +38% Increase in Consultations
- Taxcodes LLC needed a clearer, simpler online flow to convert visitors into clients for tax services, filings, and consultations.
- We restructured their service presentation, improved clarity and trust signals, optimized their site flow for conversions, and streamlined appointment booking — leading to significantly more consults and client trust.
- The result: higher conversions, more shipping requests, and stronger engagement from business clients.
The Challenge
Taxcodes was underperforming online because:
- 1.
Service offerings were too broad and unclear visitors struggled to understand which service applied to them.
- 2.
Lack of trust signals (credentials, clear benefits, social proof) made potential clients hesitate.
- 3.
Complicated contact and consultation booking process — high drop-off before submission.
The Solution
We redesigned Taxcodes’ user journey and digital experience, combining clarity, trust, and user-friendly flows to convert more visitors into clients.
Some of the key things we delivered:
Trust & Proof
We added visible credentials (licensed Enrolled Agent), testimonials, and service overviews to build confidence and reduce hesitation among prospects.
Simplified Booking Flow
We replaced outdated contact forms with a clear, easy-to-use “Book Consultation” flow — minimizing friction and making it easy for visitors to schedule their service.
Content & Resource Structure
We organized resources, FAQs, and value-driven content (tips for freelancers, businesses, marine clients) to help educate visitors — improving engagement and reducing bounce rates.
The Result
After 4 month of working with Paylink:
We improved sign-ups by
22%
Bringing in more verified businesses ready to use the platform
We reduced acquisition cost by
18%
Making every marketing dollar work harder and convert faster
We increased returning users by
47%
Showing stronger trust and better long-term engagement
What Our Client Says
Trusted by forward-thinking brands to deliver designs & development experiences.
David Okoro, CEO of veroem limited
Working with pixory flow was a game changer for us, from strategy to launch, their team delivered a product that not only looks incredible but works seamlessly.