Brand cosmetics Case Study
Elevating Cosmetic Sales by 32% Through a Seamless Shopping Experience
- BRAND struggled with low online conversions and a confusing shopping flow that made it hard for customers to explore products.
- We redesigned the end-to-end experience — from product discovery to checkout — improving visuals, clarity, and ease of use.
- The result: A 32% increase in purchases and a 41% rise in product exploration.
The Challenge
BRAND struggled to convert beauty shoppers into paying customers due to:
- 1.
Unclear product positioning that made it difficult for shoppers to understand the benefits of each cosmetic item.
- 2.
Low engagement on product pages, leaving visitors unsure about shades, ingredients, and suitability.
- 3.
A complicated purchase process that reduced confidence and caused users to abandon their carts.
The Solution
We rebuilt BRAND’s digital experience to help customers discover products faster, understand benefits clearly, and complete purchases with ease.
Some of the key things we delivered:
Product Clarity
We improved how BRAND communicates product benefits, skin compatibility, and unique selling points to help shoppers make confident choices quickly.
Visual Detailing
We enhanced product pages with better imagery, shade previews, and ingredient callouts so customers could easily compare items and find what matched their needs.
Purchase Flow
We streamlined the shopping and checkout steps by simplifying forms, reducing friction points, and guiding users through a faster buying journey.
The Result
After 4 month of working with Paylink:
We increased completed purchases by
32%
With clearer product pages and a better shopping experience leading to more sales.
We boosted product discovery engagement by
41%
As shoppers explored more categories, shades, and product details.
We reduced checkout abandonment by
26%
Because the new checkout was faster, simpler, and mobile-first.
What Our Client Says
Trusted by forward-thinking brands to deliver designs & development experiences.
David Okoro, CEO of veroem limited
Working with pixory flow was a game changer for us, from strategy to launch, their team delivered a product that not only looks incredible but works seamlessly.